John Magnor is the founder of Magnor Equity Partners, a holding company that takes equity in B2B companies and runs their entire client acquisition process: paid ads, email, backend sales systems, and the sales team. He grew Trustify to $500,000 per month and now scales four companies through the firm.https://johnmagnor.comen-usJohn Magnorhttps://johnmagnor.com/writing/b2b-sales-follow-up-cadencehttps://johnmagnor.com/writing/b2b-sales-follow-up-cadenceFive touches over 40 days, spaced on a widening curve: day 2, 5, 11, 22, 40. Every touch carries new information, rotates channel, and ends in a hard CTA. The last one is a challenge, not a breakup email.Tue, 25 Aug 2026 00:00:00 GMTB2B follow up cadencesales follow upsales team managementB2B client acquisitionmagnorequitypartners@gmail.com (John Magnor)https://johnmagnor.com/writing/cost-per-lead-is-the-wrong-numberhttps://johnmagnor.com/writing/cost-per-lead-is-the-wrong-numberCompanies that optimise for cost per lead get cheap leads that never close. The number that matters is cost per closed deal, and after that ROAS. Optimise for quality and the whole marketing job gets easier.Tue, 25 Aug 2026 00:00:00 GMTcost per leadcost per acquisitionROASB2B paid advertisingmagnorequitypartners@gmail.com (John Magnor)https://johnmagnor.com/writing/fix-the-offer-before-you-run-adshttps://johnmagnor.com/writing/fix-the-offer-before-you-run-adsThere is no better trick in marketing than a no brainer offer with a stack of proof behind it. The best ad creative is an offer written so simply people feel dumb saying no. The second best is a testimonial.Tue, 25 Aug 2026 00:00:00 GMTofferad creativesocial proofB2B paid advertisingmagnorequitypartners@gmail.com (John Magnor)https://johnmagnor.com/writing/how-i-grew-trustify-to-500k-per-monthhttps://johnmagnor.com/writing/how-i-grew-trustify-to-500k-per-monthTrustify ran on a no brainer offer: you do not pay a cent until a bad review is removed. That made marketing and sales calls easy. Clients then referred 10 friends a week, and an affiliate network tripled revenue on top.Tue, 25 Aug 2026 00:00:00 GMTTrustifyno brainer offeraffiliate networkB2B partnershipsmagnorequitypartners@gmail.com (John Magnor)https://johnmagnor.com/writing/how-to-hire-remote-b2b-sales-repshttps://johnmagnor.com/writing/how-to-hire-remote-b2b-sales-repsDo not hire a rep until you have product market fit, ten deals the founder closed personally, and lead flow. After that, run hiring like marketing: an ideal rep profile, one platform, filtering copy, a specific form, then group interviews.Tue, 25 Aug 2026 00:00:00 GMTremote sales hiringvirtual sales teamsales team managementB2B sales recruitingmagnorequitypartners@gmail.com (John Magnor)