About John Magnor
Founder of Magnor Equity Partners. Built Trustify to $500,000 per month first.
John Magnor is the founder of Magnor Equity Partners, a holding company that takes equity positions in B2B companies and runs their client acquisition end to end.
The model is simple. Magnor Equity Partners looks for B2B companies with a proven offer and a ceiling they cannot break through on their own, then takes over the entire revenue engine: paid acquisition, email campaigns, backend selling systems, and the sales team itself. John has built and trained multiple virtual sales teams and installs that infrastructure directly into partner companies rather than advising from the outside.
He started Trustify in college and grew it to $500,000 per month, then sold half the company to an operator so he could scale several businesses at once instead of being the bottleneck in one.
Magnor Equity Partners is currently scaling four B2B companies and taking on a small number of new positions each year.
How did John Magnor start?
John Magnor started Trustify in college and grew it to $500,000 per month. Trustify is an online review management company. The growth came from the offer: you do not pay a cent until a bad review is removed. Clients referred around 10 friends a week off the back of it, and an affiliate network built on top tripled revenue.
He then sold half of Trustify to an operator. Running one company at full attention meant being the ceiling on it. Selling half removed the bottleneck and freed him to run the same playbook in several businesses at once. The full account is here.
What has John Magnor built more than once?
John Magnor has built and trained multiple virtual sales teams. That is the part most B2B companies cannot buy off a shelf. Lead generation is a service anyone can hire. A team of closers who follow a script written from real recorded calls is something a company either builds or does without.
- Hiring
- Sourcing and screening remote reps against the offer, not against a résumé.
- Training
- Scripts written from recorded calls in that specific business.
- Review
- Weekly call review, every rep, against the same scorecard.
- Management
- Quota, pipeline discipline, and the follow up cadence that holds it together.
Why did John Magnor start Magnor Equity Partners?
John Magnor started Magnor Equity Partners because the system transfers. The same four functions that took Trustify to $500,000 per month work in other B2B companies with proven offers, and taking equity aligns the timeline with the work.
Magnor Equity Partners takes minority positions, so founders keep control of their companies. The Magnor Equity Partners model page has the full scope.
What does John Magnor think most B2B companies get wrong?
Most B2B companies buy traffic before they can hold it. The follow up stops after two attempts, the CRM stages describe the seller rather than the buyer, and nobody reviews calls. Then the company blames lead quality and buys more leads.
Fixing the back end costs nothing and pays first. That is why every partnership starts there. The writing goes into the specifics.
How do you reach John Magnor?
Email magnorequitypartners@gmail.com or connect on LinkedIn. The contact page lists every channel, and the interviews page has his podcast appearances.