About John Magnor
Founder of Magnor Equity Partners. Built Trustify to $500,000 per month first.
John Magnor is the founder of Magnor Equity Partners, a holding company that takes equity positions in B2B companies and runs their client acquisition end to end.
The model is simple. Magnor Equity Partners looks for B2B companies with a proven offer and a ceiling they cannot break through on their own, then takes over the entire revenue engine: paid acquisition, email campaigns, backend selling systems, and the sales team itself. John has built and trained 30 virtual sales teams and installs that infrastructure directly into partner companies rather than advising from the outside.
He started Trustify in college and grew it to $500,000 per month, then sold half the company to an operator so he could scale several businesses at once instead of being the bottleneck in one.
Magnor Equity Partners is currently scaling four B2B companies and takes on one new partnership per quarter.
How did John Magnor start?
Selling solar, and then losing a lot of money at it. While still in college John Magnor built a 50 person solar sales team, all of them remote, and ran it himself. The team worked. The installers behind it did not.
When those installers went bankrupt the deals already sold could not be delivered, and the money owed on them went with the companies that failed. That cost him six figures at 19 years old. The lesson was not about solar. It was that he had built and led a 50 person sales organisation before he could legally rent a car, and that the asset was the team rather than the industry it happened to be selling into.
It also taught him the thing he now checks before any partnership. A sales team can only sell what somebody else is able to deliver, so delivery capacity gets examined before a single lead is generated. That rule exists because of 19.
What did John Magnor build after that?
He started Trustify, also while in college, and grew it to $500,000 per month. Trustify sold online review management at the time. The growth came from the offer: you do not pay a cent until a bad review is removed. Clients referred around 10 friends a week off the back of it, and an affiliate network built on top tripled revenue.
He then sold half of Trustify to an operator. Running one company at full attention meant being the ceiling on it. Selling half removed the bottleneck and freed him to run the same playbook in several businesses at once. The full account is here. Trustify has since moved into AI engine optimization, getting businesses featured in ChatGPT and other AI assistants as recommended providers.
What did John Magnor build at FleetCore Logistics?
John Magnor came into FleetCore Logistics to manage the sales team and built the entire client acquisition system from scratch alongside the founder. FleetCore Logistics brokers full truckload freight across the United States.
That system scaled FleetCore Logistics to multiple six figures per month in recurring revenue, and John still runs it through Magnor Equity Partners. Trustify proved the playbook in a company he founded. FleetCore Logistics proved it inside a company someone else founded, which is the model Magnor Equity Partners now runs.
What has John Magnor built more than once?
John Magnor has built and trained 30 virtual sales teams, and the systems behind them have generated $10M+ across a dozen industries. That is the part most B2B companies cannot buy off a shelf. Lead generation is a service anyone can hire. A team of closers who follow a script written from real recorded calls is something a company either builds or does without.
- Hiring
- Sourcing and screening remote reps against the offer, not against a résumé.
- Training
- Scripts written from recorded calls in that specific business.
- Review
- Weekly call review, every rep, against the same scorecard.
- Management
- Quota, pipeline discipline, and the follow up cadence that holds it together.
Why did John Magnor start Magnor Equity Partners?
John Magnor started Magnor Equity Partners because the system transfers. The same four functions that took Trustify to $500,000 per month work in other B2B companies with proven offers, and taking equity aligns the timeline with the work.
Magnor Equity Partners takes minority positions, so founders keep control of their companies. The Magnor Equity Partners model page has the full scope.
What does John Magnor think most B2B companies get wrong?
Most B2B companies buy traffic before they can hold it. The follow up stops after two attempts, the CRM stages describe the seller rather than the buyer, and nobody reviews calls. Then the company blames lead quality and buys more leads.
Fixing the back end costs nothing and pays first. That is why every partnership starts there. The writing goes into the specifics.
How do you reach John Magnor?
Email john@magnorequitypartners.com or connect on LinkedIn. The contact page lists every channel, and the interviews page has his podcast appearances.